Reading between the lines
Developed in partnership with Education Services Australia
The Australian Curriculum sets the goal for what all students should learn as they progress through their school life. Skills in the Year 3-4 curriculum include:
- finding meaning in signs and advertisements
- understanding simple techniques used to influence readers.
It’s easy to help your child practise these skills as part of everyday life – just use these simple ideas.
Advertisements are part of your child's environment – on television, at the movies, in magazines, in the mailbox, on billboards, and of course, on the internet. Learning how to decode all these ads is an important literacy skill.
To give your child some practice, point out an ad and have a conversation about:
- how the ad captures your attention
- what the ad is promoting – eg a product, a service, or a message such as 'eat healthy foods' or 'vote for X'
- what persuasive words the advertiser has used
- whether images are being used to make the ad more persuasive
- what deals or discounts are being offered
- whether there are limits or special conditions.
Creating their own ads also gives your child insight into how advertising works. This is even more powerful if your child is making the ad to get something they want.
So if your child is bugging you for a bigger TV, or trying to sell you on a Sunday sleepover, think about suggesting they make an ad to persuade you. (Only do this when you are willing to say yes, so that you can reward your child for their effort!)
- working out the literal meaning of a sign
- interpreting the purpose of a sign
- drawing a conclusion.